South Africa has a few legacy brands that the younger generation just isn't interested in talking about. So we decided to give one of them a serious makeover.
We turned Nedbank into a whole new bank, making it the second-biggest trending topic in the country. How? By bringing together digital art, breaking news and social listening to give a legacy brand a whole new life online.
I've made old banks feel new. Now, here's how we made a new bank feel like it had been around for years.
Money? Well, it's quite an awkward topic. So our aim was to make it easier to talk about. Something approachable, relatable and easy for any family to sit down and chat about.
Here's how.