Woolworths is a big part of South African culture, and for good reason. Their food and clothing have a reputation for incredible quality. So when they approached our agency to conceptualize their first brand campaign in years, we got to work.
Here's what we came up with:
When Chicken Licken's much-loved Love Me Tender burger launched around Valentine's Day, we saw an opportunity to take over the day and give it a distinctly South African twist.
Enter Baba Valentino, the true patron saint of love.
Here's how we crafted the story: